Lee Goff
CEO/Founder at Lee Goff, Inc – Your Marketing Agency Coach
Website Address: https://www.marketingagencycoach.com
What services does your company provide?
Other
About Lee Goff, Inc – Your Marketing Agency Coach:
Who Is Lee Goff?
I Am An Entrepreneur Who Grew Up In The Deep South, Raised In Pascagoula, Mississippi By People Who Taught Me To Work Hard And Do What Is Right. I Started My First Agency, GETUWired, In 2003 In My Upstairs Bedroom With Absolutely Nothing. After Growing GETUWired Into A Multi-Million Dollar Agency, Winning 2012 Technology Partner Of The Year, 2013 Infusionsoft Innovator Of The Year, Top Company Culture – Entrepreneur Magazine In 2015, And Infusionsoft Elite Business Of The Year Finalist In 2015, And Many More Accomplishments, I Decided To Step Out And Retire. I Took The Advice Of Jim Collins And The Infusionsoft Leadership And Began Handing Off Leadership Responsibilities, Eventually Leading To My Retirement From The Agency In Early 2014. Then In June Of 2016 I Sold Out The Remaining Shares To My Long Time Partners To Pursue My Passion Of Mentoring Small Businesses. Leading, Guiding, Mentoring And Encouraging Other Entrepreneurs Down A Slightly Easier Road Than I Had, Is My True Mission!
I Successfully Start And Sold A Multi-Million Dollar Company, But At What Cost? Through The Stress Of Starting And Running This Agency, I Suffered A Massive Heart Attack At The Age Of 43. Not Cool — And Preventable! Since Exiting In 2016, I Have Focused All Of My Energy On Creating And Implementing Guaranteed Ways To Make Starting, Scaling, Running And Potentially Selling A Successful Agency Easier And Dramatically Faster … OH, And More Enjoyable… While Still Being Very Profitable.
By Combining Timeless Old School Philosophies With Automation And The Cloud, My Team And I Have Created The Perfect Combination That Allowed Me To Work Smarter By Actually Working Less – Giving Me The Time To Take Care Of Myself And My Family – Therefore, Allowing Me The Quality Of Life I And Every Entrepreneur Needs And Deserves! I Truly Believe It Takes A Village To Have True Quality Of Life While Building A Successful Agency/Businesses. It Takes The Right Team And With My Tools And Resources You Can Build That Team Without Losing Your Marriage And Almost Your Life (As I Learned The Hard Way).
How do you define success?
When my students achieve their goals I achieve my goals.
What percent of your advertising service offerings does media buying make up?
0%
What makes your company unique?
My past experience gives me a unique perspective on how to scale, grow and possibly sale your marketing agency.
Our real world courses, programs, tools, tactics and support groups are built with the aspiring agency owner in mind.
Our programs shave years off of their agency success journey.
Who in the industry inspires you and why?
Clate Mask – strong steady leadership and I have known him for years. He and his C-level team mentored me and my leadership team at GetUWired.
Troy Dean – I like his approach to coaching wordpress consultants.
What is a tip for success that you would provide someone in your same industry?
Pick a specific direction for your agency and productize ASAP. The future of our industry is in productization and the sooner you can adopt a productization pricing model for your niched out agency, the sooner you will break through the 7/8 figure mark.
What is your demographic?
Anyone getting started with the entrepreneurial dream that wants to focus into marketing specifically the arena all the way up to the 10 million dollar mark, those are our ideal target audience. Obviously in that target audience there are different phases of growth and different pain points that you have as you’re growing. That growing process is defined by us in four different phases; First phase freelancer, second phase successful freelancer, third phase small agency and fourth phase, small to medium agency. These are all defined on my web site.
What is the 10 Step Process course?
The very first thing you need to do is determine your niche, which way are you going to be selling. This is critical because a lot of times if you’re a jack of all trades agency you will do one project then you’ll go right back to zero, start another project and repeat that cycle. It is a very dangerous cycle to get caught up in. Then there is productization. At the end of the day if you really want to scale your business, you have to build it once and sell it a thousand times. It’s one of the oldest things in business and it holds true. Now the reason our industry did not dive off into product recession right out of the gate like most industries did is because we had a major dust settling phase. Now we can establish natural product line, build it once and sell it a thousand times. This allows you to have value based pricing and it allows you to run between a 40 to 60 percent profit margin instead of a 12 to 32 in a custom shop. This then leads to course 3, Proposal Delivery and continue down the line with classes like Agency Leadership and Traffic Generation Core.
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