Luke Riordan
CEO at DAYTA Marketing
Website Address: daytamarketing.com


What services does your company provide?

Creative, Media Buying and Planning, Social Media, SEO, Public Relations, Marketing Strategy, Video, Photography, Search Engine Marketing / Pay Per Click, Other

About DAYTA Marketing:

We help organizations defend and grow their competitive advantage.


How do you define success?

Your marketing needs to provide ROI. It needs to support your sales efforts, it needs to speed up your sales cycle, and it needs to help you engage your best customers so that they refer you new business.


What percent of your advertising service offerings does media buying make up?

25%


What makes your company unique?

We are consultants first and marketers second. When you understand your business from your customer’s point of view, you understand what really matters in marketing. This insight lets you target your marketing tactics more effectively, cutting down on wasted spend and effort. No more marketing for marketing’s sake.


Who in the industry inspires you and why?

Rand Fishkin and my co-workers.


What is a tip for success that you would provide someone in your same industry?

Cut out the marketing jargon

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