“Marketing for Your Future” with Stephane Gringer from Chameleon Collective

Stephane Gringer
Co-Founders of Chameleon Collective 
Website Address: chameleoncollective.com


What services does your company provide?

Creative, Media Buying and Planning, Social Media, Public Relations, Marketing Strategy, Video, Search Engine Marketing / PPC, Other

About Chameleon Collective:

Chameleon Collective is a hybrid consulting and marketing services firm that provides strategic leadership and experts to execute challenging tasks on-demand. We reinvented the traditional company by removing classical hierarchies, unnecessary costs, and business models that cause inflexibility.


The Biggest change in marketing that I see coming in the next 5 years is?

In an era of agency service commoditization as a result of new tools democratizing what were once sought after skills, leadership and intellectual capital is going to be back in demand.


What percent of your advertising service offerings does media buying make up?

50%


Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?

A few things…The ability to be nible and the ability to go deep on a certain strategy or idea, as well as having an outside POV that has a wider range of domain expertise and experience than an in house team.


 

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