“Marketing for Your Future” with Michael Norris from Youtech

Michael Norris
Chief Marketing Officer at Youtech
Website Address: youtechagency.com

What services does your company provide?

Creative, Media Buying and Planning, Social Media, SEO, Marketing Strategy, Video, Photography, Search Engine Marketing / Pay Per Click, Other

About Youtech:

Youtech CEO Wilbur You incorporated the company in July 2012 with the $600 he had to his name. Times were tough without a consistent revenue stream, but You and his team of two at the time made it work. His goal was to personally call 100 companies every day with an offer to build their websites for $500. Ninety-nine times out of 100 his proposal would be rejected, but as we all know, all it takes is one.

After three to four months, You and his charges finally had enough money to move to downtown Naperville – and they never looked back. Within 6 years, Youtech moved to a 6,000 square foot office at its current address and opened up another 5,000 square foot office in Scottsdale, Arizona.

From the days of going after small mom-and-pop shops to signing quarter-million dollar deals, Youtech has never wavered in its commitment to treating each project like it’s the last. Developing websites will always be our bread and butter, but our programming, mobile app development, and digital marketing strategies have grown more sophisticated as we increase our national footprint.

How do you define success?

Client appreciation. My number one goal is the make the client happy, no matter what.

What percent of your advertising service offerings does media buying make up?


What makes your company unique?

We’re very goal-oriented. We aren’t focused on the service we’re providing you. We want to know more. We want to partner with you and grow with you. We want to know your overall business goals and sit down to discuss them, then convert them into marketing goals defined by quality KPIs.

Who in the industry inspires you and why?

Dave Gerhardt, CMO of Privy. I start each day by reading the news and looking at my LinkedIn feed. Dave is always right at the top. 9/10 times I agree with what he’s saying, and even when I don’t, he brings up valid points. Excellent content creator and great marketing mind.

What is a tip for success that you would provide someone in your same industry?

Side projects are my number one piece of advice for just about everyone. They encourage you to think outside the box and apply all of the knowledge you have. They also allow you to experiment freely at your leisure. I’ve seen people build some really cool website for reviewing products in their free time. They write content, make videos, drive a ton of traffic, and make some decent side money. Plus, they then come into work and share their experiences with it with the rest of us.

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