“Marketing for Your Future” with Neil Adler from NeuroFire Consulting

NeuroFire Consulting

Strategic Creative, Neil Adler


What services does your company provide?

Creative / Marketing Strategy

About NeuroFire Consulting:

NeuroFire helps companies to integrate neuro and behavioral science insights into their marketing strategy and creative development.

The biggest change in marketing that I see coming in the next 5 years is?

Advertisers and agencies will be using non-conscious measuring techniques in-house (eg, eye-tracking, facial coding, heart rate).

Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?

An agency provides extensive knowledge and expertise to help directors see problems in a new light and offer solutions s/he may not have thought of.

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