“Marketing for Your Future” with Nicholas Reed from 253 Media

Nicholas Reed
CEO at 253 Media
Website Address: www.253media.com

Why don’t you go ahead and tell me how you guys got started.

I guess, not unique, but it’s pretty standard compared to a lot of other marketing agencies, at least a lot of people I’ve talked to in the space. So really I started the company about four years ago now. I’ve been in the marketing space for about 10 years doing everything from graphic design to web design to Facebook ads to every little bit of it on the side. Ended up starting my own e-commerce brand a few years ago while I was racing bicycles and was very successful, pulled out, really fast I had a really big inventory problem, and I realized that I absolutely hate dealing with inventory and product sourcing and dealing with suppliers shipping all that kind of stuff. So I decided to take what was making us sell out quickly which was Facebook and Instagram ads, take that knowledge that I had, and decided to start working with other businesses to help them do the same thing. So took the stuff that I liked doing and got rid of the stuff that I didn’t like doing and started to 253 Media.

So why don’t you go ahead and talk to me about your guys’ work environment because I thought it was really interesting.

Yeah. So that’s been, I think, my biggest push for our brand is building us as a brand, and part of that is our culture. So, for example, our chairs. Everyone gets a chair like this. So we have something that people are excited about. It makes them feel special. So everyone has their own color; that’s one thing that always push kind of like a new hire best practice. Comedy nights. So you touched on comedy nights. That’s something that we’ve been doing a lot of lately. So here in Salt Lake City, we have a place called Wiseguys. On Wednesdays, there’s an open mic night. And we don’t participate in a mic night, but a bunch of us from the office will go out there right after work, starts at 7:00, so we go over there and basically get dinner and hang out and bond as friends outside of the office. We’ll do lake days on the weekends where people in the office if you want to go to the lake, you can go to the lakes. We’ve got a lot of lakes around here. One thing that I think is really important with our culture is we try to have as much fun as possible. We actually had a client come into the office yesterday and he was actually almost making fun of us in a sense. He’s like, “You guys gotta get any work done around here?” because we were just having a good time. He walked into us laughing and chatting. And yeah, we do get work done here, obviously we have a business, but we get our work done while having a really good time. There’s always music playing. Every office has neon lights and you can see it; I guess you can’t see it, but every office has neon lights so it’s really just like a fun almost like a party environment. Everyone here in the office is pretty similar. All of us are actually pretty outdoorsy, we’re all pretty active, so we all get along really well as friends both in the work environment and outside. So that’s the gist of our culture here. And in the winter time in Salt Lake, we’ve got a lot of ski resorts around here. We do have ski days, too. On those good days, we’re always out skiing, snowboarding, it’s pretty fun.

I wanted to talk to you about the importance of being open with not only clients but also potential clients if you wouldn’t mind speaking on that.

Yeah. Absolutely. So it’s really interesting to me that more agencies don’t share what they’re doing. It kind of goes back to the concept of people think that what we do is really easy, and so a lot of times they don’t want to hire an agency like us to run their Facebook ads, to build them a Web site, or make content for them. Most people think it’s really simple. But once we start diving in and basically sharing our secrets, we’ll map everything out for you literally step by step exactly what we’re going to do. We’re really banking on the fact that you’re not going to do it. So whether you’re an agency that you want to go and learn from us, whether you’re a brand that you want to learn from us to do it yourself, we’re banking on the fact that you’re not really going to actually put in the time to do the same effort that we’re going to put in for you. So it makes it in our best interest to say “this is what we’re going to do,” it positions us as experts sharing our secrets because really at the end of the day it is a lot of work to run successful Facebook ads and build a high performance website or make a well branded video. It’s a lot of time, a lot of work to do that and most people won’t put in the work because they’re too busy. So for us, it says, “Here this is what we do. You can do it if you want to” but we get a lot of business from that because they’re saying, “Oh that’s a lot of work. That sounds like it’s the right thing for my brand but I don’t want to put the time and I don’t have the time to do that. Might as well hire somebody.”


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