CEO at 253 Media
Website Address: www.253media.com
What services does your company provide?
Creative, Media Buying and Planning, Social Media, SEO, Video, Photography
About 253 Media:
At 253 Media, we create a synergistic blend between content, social platforms, paid media, and your website. Our focus is on creating an incredible experience for both our clients and their customers.
How do you define success?
As a company, when a client sends me a text after a board meeting saying that their investors are stoked on our efforts. That’s a win. Personally, my success is defined by changing the lives of my team.
What percent of your advertising service offerings does media buying make up?
What makes your company unique?
Our culture is very unique and we have a LOT of fun. From our company comedy nights to our gaming chairs, everything we do is about being a cohesive team. This allows us to create the absolute best service possible.
Who in the industry inspires you and why?
Chandler Welling – his culture, speed, and overall quality of work is incredible
Nick Shackleford – his structure and methodology is second to none
What is a tip for success that you would provide someone in your industry?
Think bigger and make it happen.
How did 253Media get started?
I started the company about four years ago now. I’ve been in the marketing space for about 10 years doing everything from graphic design to web design to Facebook ads to every little bit on the side. I ended up starting my own e-commerce brand a few years ago, but I realized that I absolutely hate dealing with inventory and product sourcing and dealing with suppliers, shipping all that kind of stuff. I decided to take what was making us sell out quickly which was Facebook and Instagram ads, take that knowledge that I had, and decided to start working with other businesses to help them do the same thing.
Why is it important for companies to be open with not only clients but also potential clients?
It’s really interesting to me that more agencies don’t share what they’re doing. People think that what we do is really easy, so a lot of times they don’t want to hire an agency like us to run their Facebook ads, to build them a website, or make content for them. Most people think it’s really simple. Once we start diving in and sharing our secrets, we’ll map everything out for you literally step-by-step exactly what we’re going to do. We’re really banking on the fact that you’re not going to do it. Whether you’re an agency that you want to go and learn from us, whether you’re a brand that you want to learn from us to do it yourself, we’re banking on the fact that you’re not really going to actually put in the time to do the same effort that we’re going to put in for you.
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