President/Founder at Prism Advertising & Marketing
Website Address: https://www.prismadv.com/
So tell me a little bit about how Prism got started and what your background is.
Well I have had a career in both radio and television and marketing and of course through that and over the years digital became a big part. Any outlet has so much digital now. So I was actually the sales manager at the local NBC affiliate here for twelve years. Prior to that I had radio and television sales experience. And I’d say my forte with my clients was always being creative and coming up with ways to help them really get the most bang for their buck. And so Prism came about because I realized that I would much rather represent my client’s interests 100 percent and help them get the most bang for their buck regardless of the outlet they’re using versus representing one media outlet and risking that maybe my interest and the station’s interest were sometimes in conflict with the clients.
What is the biggest change that you see coming to the way that people market their companies due to COVID?
Well, safety first. I think it’s just a given that every company needs to address that it’s a safe environment for their clients to do business with them. You don’t want to hit people over the head with that message. It’s such a part of the fabric of our lives now that it’s almost redundant to say it too much, but it is important to make sure that in the messaging you address that.
In terms the flow of the marketing dollars, have you seen a big shift going to digital?
Oh absolutely. In fact, I cut my teeth in standard digital, radio, and broadcast television, but since even in the last year and a half to two years, we’ve cut the chord and haven’t missed it. You know, say goodbye Comcast but we actually are enjoying the whole streaming video and all of that. So OTT of course is the way a lot of younger folks are consuming, and not so young are consuming, their television now. So absolutely digital is where it’s at. And I’m seeing much larger portions of ad budgets going towards digital because it’s so transparent and you can really show your customer the ROI that they’re looking for. There’s no guesswork.
What was the hardest transition in terms of starting your own company? What advice would you have to somebody else looking to do the same thing?
Well patience, for one thing. Relationships are everything. It’s really important to make sure that you’re always nurturing the relationships you have because you never know if someday you might be in a situation where you are your own boss and you want to be able to call on all of those people that helped you along the way. But patience. It’s not going to happen overnight, but with diligence and persistence, slowly but surely you’re gonna get the job done and find those clients that you work best with and be able to help them grow their business.
Finish this sentence: in five years, Prism Advertising will _____.
Gosh, Mike, it’s hard to know what we’re talking about five months from now with all this going on. Five years from now, Prism Advertising will be a fixture in both the national market as well as the southeast area. And with a wonderful cadre of customers that I’ve helped exclusive category, and that’s one of the things I pride myself in category exclusivity, and a proven track record of helping my companies grow their business and have a proven ROI.
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