“Marketing for Your Future” with Rick West from Field Agent

Each week on “Marketing for Your Future,” our hosts talk to experts in the marketing industry. Today, Mike White speaks with Rick West from Field Agent, an on-demand platform focused on retail that connects companies (suppliers and retailers) with everyday shoppers (individuals) to provide data and marketing services to companies.

Company: Field Agent
Website Address: www.fieldagent.net
Interviewee: Rick West

What’s the biggest change that you see coming up with traditional media and digital media over the next 12 months?

Speed is really really important. I think that’s going to be even more important for us over the next 18 months than it’s ever been before. You have to be out there first, early and relevant, but you also have got to make sure it’s right. You can’t send out elements of garbage right? You’ve got to be right.

What is a piece of advice that you would give to someone who is now starting in the industry?

I think if I’ve learned anything over the last couple of years is that you can start out with seven or eight creative ideas in your head that you think are fantastic, but you have got to focus and be really good at what you do. Hone in your attention and skillset.

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