“Marketing for Your Future” with Roger Chiocchi from RFPalooza

Roger Chiocchi
Founder and CEO at RFPalooza
Website Address: www.rfpalooza.com

About RFPalooza:

RFPalooza is a service that lists RFPs for agencies across the Marcomm spectrum.

How do you define success?

By reaching as many people as we can as efficiently as we can.

What makes your company unique?

We’re really the only service that does what we do.

Who in the industry inspires you and why?

The old great creative agencies: Y&R, Ogilvy, DDB, BBDO, etc.

What is a tip for success that you would provide someone in your same industry?

Always analyze.

What got you into this business?

I did it on a lark. I’ve been involved in new business and agencies for years, and one day I was looking for RFPs and I found one and a friend of mine said, “Well why don’t you start listing them for everybody else to see them?” I had never built a Web site before, this was 10 years ago, and so I decided to build one for a lark just to see if I can do it, learn a little bit, and it took off. What can I say?

What do you think the biggest challenge businesses are going to face coming out of COVID-19?

I think the first thing that gets cut during a downturn is marketing. One of the things I think that RFPalooza has as an advantage right now is that we do the public sector. First of all, the public sector usually pays; a lot of startups don’t. We have seen a lot of COVID-19 related projects like health care, remote education programs, a lot of academic institutions are advertising, and government, in particular, to inform people about programs available as a result of COVID-19. So our business has been relatively healthy.


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