“Marketing for Your Future” with Russ Wood from 321RUSS

Russ Wood
CEO at 321RUSS
Website Address: 321RUSS.com


What services does your company provide?

Creative, Social Media, SEO, Marketing Strategy, Other


About 321RUSS:

Based in Central Florida, 321RUSS is a brand consultancy that has partnered with hundreds of clients to build better brands. Our team consists of curiously creative designers, developers, content writers, and consultants. For nearly two decades now, we have gone above and beyond to add value by delivering innovative solutions that allow you to be both effective and understood by your target audience.


How do you define success?

When we partner with any client, we first set clear goals and establish customized deliverables after learning more about their company. Nothing short of meeting or exceeding those goals and expectations is considered a success.


What makes 321RUSS unique?

Over 17 years of brand development and marketing experience, commitment to clarity in the creative process, our turnaround, and overall efficiency. I think most ad agencies like to think of themselves as unique. We pay attention to the client’s story, and we try to pull that out. It’s not really about us being unique as much as it is about how we listen to the client’s story and help them be unique and stand out in their market. It’s not really about us. We’re not the hero of the story. Our clients are.


Who in the industry inspires you and why?

Brands who are confident in their niche and process. I like BLVR, Ruckus, Warby Parker, and Publix.


What is a tip for success that you would provide someone in the same industry?

Do what you are great at and don’t offer services that could be better outsourced. Partner with top talent to deliver the best results for your clients. Always underpromise and overdeliver.


How did 321RUSS get started?

I worked for a handful of different companies, from ad agencies to web development firms, saw all the different layers of advertising and design, and started becoming a designer myself. It’s kind of a natural progression. It’s been over 17 years now that I’ve actually been in design, and we offer a host of services. I don’t like to call ourselves a full-service marketing agency necessarily. It’s a little bit too out there and gaudy. We do a few things really well and that’s in the line of branding and web development.


How do you define success in a working relationship?

Sometimes success for us looks like speaking the right word at the right time the client needs to hear. Sometimes, it’s walking somebody through the process. Helping guide a brand from “I want to start a business” to launch and beyond is a specialty of ours. A win for us is when a client actually gets the results that they need, and sometimes, we can’t give them that result. One of our values is results, and that doesn’t just mean results that we create here. Sometimes, it’s acknowledging that there are some people that are really great at what they do that we’ve gotten to know over the years in different industries. We will even recommend people to competition at times, because we know they’re gonna be better served there, rather than trying to scratch and claw and keep the client happy.


 

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