“Marketing for Your Future” with Sarah Michelle from HoneyMAP

Sarah Michelle
Founder & CEO at HoneyMAP
Website Address: honeymap.agency

What services does your company provide?

Marketing Strategy, Other

About HoneyMAP:

HoneyMAP is a comprehensive roadmap that articulates your brand- or your reputation- and echoes that mission through every communication. We help you articulate your core values, mission, vision, and differentiators, and strategize how to creatively keep that consistency through all of your internal business structure, external marketing channels, and client experiences.

How do you define success?

Moving forward.

What percent of your advertising service offerings does media buying make up?


What makes your company unique?

Rather than creating business models, marketing strategies, brand identities, as separate pieces, the HoneyMAP looks at the full picture of who a business owner is and how that translates to their business. It is a roadmap that can grow with the business, and provides a core foundation for all growth and communication initiatives.

Who in the industry inspires you and why?

Mission-minded business leaders inspire me because they believe in what they are creating. They have passion and drive. A few that I greatly admire are ‘Life is Good’, ‘Girls Auto Clinic’, and ‘Storybrand.’

What is a tip for success that you would provide someone in your same industry?

Keep going. Failure is only failure if you stop. As long as you keep going, you’re just one step closer to figuring it out. Which is ultimately success.


HoneyMAP started as a traditional marketing agency because that was my background, and the more that I was working with businesses, the more I found out that they were coming to me for marketing strategy but that really wasn’t the root issue. HoneyMAP has become a really comprehensive road map that looks at the core mission and brand values of a business owner as well as their personality and the dynamics that are happening in the internal organization, and then really maps out a clear brand identity and connects that to a marketing strategy so that they can grow their business in the most efficient way.


A lot of brand agencies focus on just the branding aspect or just the marketing aspect or the internal business and there’s not a lot of places that actually look at everything comprehensively. I think a lot of brand agencies that are looking to create a brand are creating an external brand and it’s not necessarily an accurate reflection of the business owner.

What are three questions that you would ask a CEO of the company to help identify with what their brand should be?

The first question that I really focus on is “what is your mission?” or “why are you doing this?” “What do you exist for?”. The other question that I love to ask is “what are your polarizing qualities?” “What are the things that some people will love you for, some people will hate you for?” The last question that I would really focus on is “what do you want your business to be?” “What goal are you working towards?”.

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