Steven Adams
President at The Lowell Group
What services does your company provide?
Creative, Media Buying and Planning, Social Media, Public Relations, Marketing Strategy
About Tle Lowell Group:
I’m a Marketing and Media Consultant specializing in working with small to medium-sized companies and non-profits to increase their presence and share-of-voice within a given market segment.
How do you define success?
The determination of success is dependant upon the objective(s) of any given promotional campaign. It’s reliant upon being able to guide/advise a client on what is the realistic expectation of a well planned and executed strategy.
What percent of your advertising service offerings does media buying make up?
50%
What makes your company unique?
I’m able to bring 40+ years of Marketing Planning, Media Planning & Buying and PR experience to help clients who do not have the need or resources to necessitate a full-time Marketing/PR professional or staff.
Who in the industry inspires you and why?
My inspiration come from lessons I have learned over 4 decades of being involved in this industry. People such as the late Bill Brown (my media and research mentor) and Hal Riney have made huge impressions in both my thinking and direction.
What is a tip for success that you would provide someone in your same industry?
Be the person who is able to be an influencer and team “glue” capable of steering campaigns beyond being another example of “we are followers”. Be the creative and strategic ground breakers that have others following you due to attention getting success.