Each week on “Marketing for Your Future,” our hosts talk to experts in the marketing industry. Today, Jordan Ferrell sat down with Jason Davis from NerdBand Agency. Starting out as a podcast, NerdBrand Agency has grown into a company specializing in creative design and marketing for things like video games and comic books. Nerd (or geek) culture is no longer a sub-culture, it’s THE culture of today. To learn more check out https://nerdbrandagency.com.
Company: NerdBrand
Website Address: https://nerdbrandagency.com/
Interviewee: Jason Davis
What is NerdBrand Agency?
We are a branding agency. We try to focus on the website first because for a lot of visitors that’s where they come to when they arrive after you’ve met them at an event. We want to help you define your passion. We want to know why you get up out of bed in the morning, what makes you want to do what it is that you do. From there we can then develop how that makes you different.
What makes NerdBrand Agency unique?
We want to sit and get to know you rather than try to look at data. I understand the need for data and I completely agree with it because you need to make good decisions based on that. A lot of people that we know like business owners to get to know their personal story, it is something that helps make the business seem to have more of a tactile feel and seem more tangible to the people they want to try to reach.
What is the biggest change you personally see coming to the marketing industry in the next five years?
I think one of the changes are that companies might have to slow down a little bit with getting to know some of the accounts that they want to acquire. I think it’s going to probably shift where marketing becomes more of a partnership with the customer and less what kind of tool is used. Business owners of today that I talked to like it when you take time to get to know them.
In terms of Facebook advertising going forward, how big of a role is that going to play in regards to traditional advertising and marketing that we see today?
I think that there’s going to be more of an increase in social media advertising, but also more of a discernment factor in what they choose to advertise on, whether it be just Facebook or they may go to LinkedIn.