Each week on “Marketing for Your Future,” our hosts talk to experts in the marketing industry. Today, Jordan Ferrell sat down with Jeffery Tytel from Tytel Marketing, a firm that seeks to help you build a successful business by creating a marketing DNA map and concentrating on the relationship. Tytel Marketing knows that success can be achieved by whom we know. To learn more check out https://marketing-conductor.com.
Company: Tytel Marketing
Website Address: www.marketing-conductor.com
Interviewee: Jeffery Tytel
What is Tytel Marketing?
So I started in the advertising industry in the 1980s and that grew into a marketing firm in about the early 1990s. Since that time I’ve been consulting marketing for manufacturing and companies that cater to the manufacturing arena. I felt that helping people grow their business by helping them find new clientele was really the new path that I wanted to go on at that particular period of time.
What makes Tytel Marketing unique?
I think the thing that makes us unique is that each company has to be dealt with on a one on one basis. It has to be. We can’t do any cookie cutter programs for clients. You can use certain techniques across the board, whether it’s electronic media or or other forms of marketing, but to delve into the specific DNA of a company and what delights their customers is critically important.
What advice would you give to someone who is just starting marketing or starting their own business?
I think soft skills are critical. I think that if you separate yourself from the crowd these days, if you do some of the very basic minimal courtesy practices, it can be proactive. Go one hundred and ten percent in communicating with your clients, don’t expect them to get to you, go ahead and contact them. Give them alternatives to some of the things they’re requesting you to do. They’re hiring you for your mind. They’re hiring you for your experience. But in addition to that, be a great communicator. Be absolutely phenomenal. Never, never get back to somebody to too late. Always do it in a very timely manner.
How big of a role do you think Facebook advertising is going to play in the world of marketing?
It’s a big question. Facebook still has a lot of area of untouched areas that the companies really don’t connect with. Companies are going to use what Facebook was created for, to share interesting pieces of information. Facebook can be fabulously helpful for them when it comes to growing the awareness that they really want to achieve.