Chat with us, powered by LiveChat

Outdoor

What is Outdoor Advertising?

Outdoor Advertising BluHorn

Outdoor advertising has worked hard to progress with the evolution of advertising. Known as a support medium, outdoor advertising is one strategy that media planners and buyers use to prevent media fragmentation in the media plans. Combined with other mediums like radio, television or digital, outdoor advertising can elevate a brand to top of mind awareness.  Traditional outdoor advertising consists of billboards, digital displays, transit, bus shelters (and other street furniture), and place based media such as on the side of a building.

Impact of Outdoor Advertising

Outdoor advertising can have a huge impact on a marketing campaign. This form of advertising cannot be blocked or skipped. The sheer size cannot be avoided, and availability on the side of most major highways and main streets in all cities and towns across the country make it accessible to most consumers. According to the Outdoor Advertising Association of America, outdoor advertising has reach, “91% of U. S. Residents age 16 or older who have traveled in a vehicle the past month, noticed some form of OOH (out of home) and 79% have noticed OOH in the past week.” The engagement with OOH cannot be ignored, “82% of billboard viewers make a point to look at the advertising message at least some of the time; over one-third look at the billboard ad each time or almost each time they notice one.”

outdoor blimp BluHorn

Use of Outdoor Advertising

Because media planners and media buyers can choose locations that are ideal and relevant to the advertising campaign, outdoor advertising is effective. Outdoor advertising is not just stagnant locations placed around a given city; it encompasses impactful digital boards, bus shelters, bus benches, and so much more. Today, technology in outdoor advertising allows an advertiser to deliver the right message at the right time to the right audience. In today’s digital world, outdoor advertising can be day-parted, highly targeted, contextually relevant (based on location), demographic-driven, and consumer behavior focused.  Restaurants can customize the menu or food imagery with the time of day, weather reports can be included on a board in real-time for an event, or businesses can use time of day to direct consumers in to the store or online depending on hours of operation.

Outdoor can be used in many different ways and incorporated with other strategies within a media plan. For instance, a media buyer can select three to four key outdoor locations around an event location or a competing business to target their advertising.  Since each billboard location comes with GPS coordinates, the buyer can create a geo-fence to deliver digital banner ads and retargeting messages concurrently, which is a perfect way to extend the reach and frequency of any marketing strategy.

But Wait, There’s More Outdoor!

 

Outdoor advertising is now much more than just billboards!  It is advertising on the side of buses (or wrapped around entire buses), it is on the top back and sides of taxi cabs, on street corners, kiosks in airports and shopping malls, banners at baseball fields, posters in public bathrooms, and so much more! Looking to reach foot traffic downtown? Bus shelters are perfect. Want to make sure that tourists know the hot spots to dine? Airport advertising in baggage claim and on taxi cabs is a great way to initiate awareness. Need to go big? With a little bit of effort, money, and coordination with a few people, advertisements can be placed on the side of a building.

Here’s a list of ALL the options that out of home (OOH) advertising has to offer:

Billboard Advertising

  • Bulletins
  • Posters
  • Jr. Posters (8-Sheet Posters)
  • TriVisions
  • Digital Billboards
  • Spectaculars
  • Wallscapes

Sports Marketing

  • Banner Ads
  • Dasher Boards
  • Horse Track (+Digital)
  • Restroom Ads
  • Scoreboards Signs
  • Sponsorship Programs
  • Stadiums/Arenas

Transit Advertising

  • Bus (Interior/Exterior)
  • Transit Shelters (+Digital)
  • Bus Benches
  • Railway/Subway (Interior/Exterior)
  • Station/Platform Media (+Digital)
  • Turnstiles
  • Ferry Ads
  • Double Decker Buses

Transportation Advertising

  • Mobile Billboards
  • Digital/Video Mobile Billboards
  • Mobile Showcases
  • Truckside (Local/Regional/National)
  • Vehicle Wraps
  • Taxi Cabs
  • Pedicabs
  • Tour Buses

Airport Advertising

  • Terminal Signage
  • Concourse Signage (+Digital)
  • Baggage Claim Signage (+Digital)
  • Showcase Displays & Spectaculars
  • Security Tray Ads
  • Baggage Cart Ads
  • Charging Station Displays
  • Airline Ticket Jacket Ads
  • In Flight Media
  • Airport Shuttles (Signage/Sponsorships)

Mall Advertising

  • Directory Dioramas (+Digital)
  • Banners
  • Floor Graphics
  • Escalator Ads
  • Elevator Ads
  • Stairway Ads
  • Exhibits/Promotions
  • Storefront Displays
  • Food Court: Table Tents, Table Tops
  • Dressing Rooms

On The Go Advertising

  • Gas Pump Toppers (+Digital)
  • Gas Pump Nozzles
  • Travel Plaza/Rest Area Displays
  • Turnpike Toll Booths
  • Truck Stop Pump Toppers
  • Truck Stop Signage (+Digital)
  • Convenience Store Ads (+Digital)
  • Ice Box wraps
  • Interstate Signs
  • Car Wash
  • Auto Repair Shop
  • Parking Garage/Lot
  • Valet/Parking Garage Tickets
  • Parking Stripes, Bumpers

Guerilla & Event Marketing

  • Ad Bikes/Scooters
  • Backpack Billboards
  • Chalk Art/Stencil Ads
  • Flyering
  • Graffiti Mural Ads
  • Pressure Wash Ads
  • Sampling
  • Segways
  • Street Decals
  • Street Teams
  • Video Vests
  • Wild Postings
  • Wrapped Portable Toilets
  • Wind Wavers

Aerial & Inflatable Advertising

  • Aerial Banners
  • Ad Balloons
  • Blimp Ads
  • Foam Logos
  • Helicopter Ads
  • Hot Air Balloons
  • Inflatables

Nightlife Advertising

  • Bar Napkins, Coasters
  • Barware
  • Projection/Spotlight Ads
  • Restroom Ads
  • Wristbands

Aerial & Inflatable Advertising

  • Aerial Banners
  • Ad Balloons
  • Blimp Ads
  • Foam Logos
  • Helicopter Ads
  • Hot Air Balloons
  • Inflatables

Street Marketing

  • Construction Wraps
  • Street Pole Banners
  • Lunch Trucks
  • Storefront Displays
  • Street Kiosks
  • Street Vendor Umbrellas
  • Trash/Recycling Receptacles

Retail & Lifestyle Marketing

  • Barber Shops/Hair Salons
  • Hardware Stores
  • Holiday/Christmas Tree Lots
  • Laundromats
  • Maternity Stores

Beach Marketing

  • Beach Imprint Ads
  • Umbrella Ads
  • Inflatable Floating Billboards
  • Sailboat Ads
  • Sand Sculptures

Direct Marketing

  • Door Hangers
  • Dry Cleaning Bags/Hangers
  • Newspaper Poly Bags
  • ATM Ads
  • Paycheck Back Ads
  • Coffee Cups, Sleeves
  • Chinese Take Out Boxes
  • Deli Bags
  • Hotel Key Cards, Gift Bags

School & Campus Marketing

  • In-School Advertising
  • Bookstore Advertising
  • College Newspapers
  • Day Care Centers
  • On Campus Marketing
  • School Buses
  • University Buses/Shuttles
  • Restroom Advertising

Recreation Marketing

  • Amusement Parks
  • Bowling Alleys
  • Campgrounds
  • City Dog Parks
  • Golf Courses, Carts
  • Driving Ranges
  • Pools
  • Rec Centers
  • Skate Parks
  • Ski Resorts, Lifts
  • Swim Clubs
  • Tennis Clubs

Grocery Store Advertising

  • Grocery Carts
  • In Store Signage
  • Shelf Ads
  • Floor Graphics
  • Conveyer Belt Ads
  • Divider Ad Sticks
  • Milk Cartons
  • Egg Ads
  • Fruit Stickers
  • Receipt Ads
  • Grocery Bags (Paper, Plastic, Reusable, etc.)
  • Produce Bags

Cinema Advertising

  • On Screen Ads
  • Lobby Advertising (+Digital)

Do’s and Don’ts of Outdoor

While outdoor advertising seems like it isn’t all that tricky there are a few do’s and don’ts that are very important.

  • Content: Content of the advertisement is critical. DON’T overdo it. Most ads are seen very quickly so DO stick to the “less is more” theory by keeping the content to 8 words or less.
  • Creative: DO be creative, innovative or humorous if you can. DON’T blend in with the background, use lettering, or images that will be hard to see.
  • Placement: Just because the location available has the highest traffic count does not mean it is the most effective. DON’T impulse buy outdoor advertising based on location. DO take into consideration if the location will have people zoom right past without notice. Is there another ad directly next to that location? Is there anything such as a tree or sign blocking part or all of the board?

Outdoor is a Blank Canvas

With new technology, new formats, and more creativity, outdoor advertising perfect for any media plan or marketing strategy. No matter what consumers media consumption habits are, outdoor advertising will always be noticed. The various formats are essentially blank canvases with the unlimited creative potential to break through the clutter with eye-catching artwork that will extend and amplify an advertising campaign.

Outdoor with BluHorn®

BluHorn media buying software allows media buyers and planners to schedule outdoor advertising in any form with standard fields for dates, location and impressions as well as custom fields for notes and additional information.  Calculations are done in real time to include production costs if relevant as well.

BluHorn is the media buying solution for planners and buyers alike.  Our software empowers a user to organize, analyze and communicate media buys for broadcast TV, cable, radio, outdoor, print and digital.  Get 14 days risk free and try us out today!

Our software empowers a user to organize, analyze and communicate media buys for broadcast TV, cable, radio, outdoor, print and digital.

Get 14 days risk free and try us out today!