Founder at The Ponzi Group
Website Address: www.theponzigroup.com
About The Ponzi Group:
I am a Chief Marketing Officer and, along with my support teams, provide consulting, interim, and fractional marketing and leadership services for small to medium size companies in the $5 to $75 million range with a focus on the strategic and analytical side of marketing, taking a holistic approach to drive business growth.
Who in the industry inspires you and why?
There are so many great people that provide inspiration, but if I could pick one, it would be my dad. First-generation Italian, who had to leave school in the 9th grade to help his family. He became a master plumber at 33 and had a very successful business. I watched/lived the ups and downs of being an entrepreneur and saw what it took.
What makes your company unique?
Having worked on the agency and client-sides of the business, as well as a consultant. Plus, I’ve started, grown, and sold two businesses.
How do you define success?
Success for me is when my clients implement the strategies and plans we’ve developed resulting in them achieving their objectives
What are three of your favorite marketing software that you use and why?
I use Zoho One. It’s very comprehensive and gives me most of the tools I need. I also use CoPilot for lead generation on LinkedIn. And, Canva for creative solutions.
Finish the sentence – When it comes to marketing in 5 years…
Personalization and the ability to deliver relevant, customized content to a customer when they want it and need it will be critical.
What has been your biggest take away from COVID 19?
Marketing is so many times viewed as an expense as opposed to an investment. What I saw were companies cutting back on their marketing to drive dollars to the bottom line. I’ve been on this educational campaign at a lot of speaking events and webinars that this was the mistake that the companies make. They saved their cash, cut their marketing. History has shown in other recessions that those that found an operational balance between saving cash and investing in marketing or innovation actually come out of these recessionary times much stronger than they went in and usually farther ahead of their competition.
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