Ashley Card – Executive Highlight

Ashley Card – Executive Highlight

Ashley Card
CEO at Marketing Truth, LLC
Website Address: marketing-truth.net


What services does your company provide?

Creative, Social Media, SEO, Marketing Strategy, Search Engine Marketing / Pay Per Click, Other


About Marketing Truth, LLC:

Marketing Truth., L.L.C., also known as “Truth,” is a marketing and production agency designed to create a professional image for non-profit organizations, small and medium-sized businesses, positive artists of various arts disciplines, and family-friendly arts & entertainment businesses. The goal is to accurately promote truth by creating a perfected image that will cause various positive artists of various art forms and disciplines, arts and entertainment businesses, and service organizations to stand out.


When it comes to strategy, is it more about the story you tell or your CPM? How does this affect your KPIs either way?

I believe both are highly important. The story you are creating represents your brand, while CPM is the art of expanding your brand.


How important is your content/creative to your programmatic efforts?

Very important. I try to keep all content fresh and updated on a weekly basis.


Volume. What does this mean to you? Is Quality vs. Quantity still measurable in the digital space?

Volume is how much digital space your brand covers. How many times your brand is viewed. Quality vs. quantity is still measurable in the digital space. Quantity is how many times it’s viewed (number of ads and platforms) and quality is the effectiveness of the content.


What does data-driven marketing mean to you?

Data-driven marketing to me means analysis, coming up with marketing strategies that meet goals that are measured by data analysis tools.


You’ve most likely “failed” on your commitment to a client. What did you do about it? Did it make your relationship stronger or break it? On the flip side of that, have you ever “fired” a client?

I re-strategize using an analysis tool to determine my new strategy to get the correct results. It actually made my relationship stronger because they loved my transparency. I have fired a client before due to a lack of communication.

 

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