Brandon Best
Brand Marketing Executive at IHeart Media
Website Address: www.iheartRadio.com
What services does your company provide?
Creative, Media Buying and Planning, Social Media, SEO, Marketing Strategy, Search Engine Marketing / Pay Per Click
About IHeart Media:
iHeart Media is the largest media company in the country with over 850 radio stations, in 160 markets with many different marketing assets (Radio, Digital, concerts, and events)
Who in the industry inspires you and why?
Lew Kline, and Gerry Lenfest are my inspirations. Their contributions to the world of media are phenomenal but ultimately there compassion, and dedication to the ultimate success of others is what I’m most proud of and will always remember. I have had opportunities to have multiple conversations with the two and discuss there road to success but one thing always remained consistent between the two and that was “Always be good to people’ and “Be sure to take care of the ones that take care of you”
What makes your company unique?
I think what sets us apart from the rest is iheart media is a marketing umbrella. Providing many strategies to large and small businesses assisting companies with growth and driving radio each day we can reach 9 out of 10 each and every month.
If you were to restart your marketing agency, what are the 2 most important positions you would hire for and why?
Great Sales Personnel and Digital marketing lead.
How do you define success?
Within my book of business I define success by the results I am able to drive to my clients day in, and day out by the plans and strategies specifically designed for there overall goals.
What is one tip that you would give a CEO when it comes to marketing?
What are your three favorite marketing software that you use and why?
SalesForce because you can manage and schedule your entire book of business helping you to stay completely organized.
Veritone as this gives you an opportunity to immediately pull air checks, and even provide actual impressions delivered on a particular campaign.
LeadsRX: As this is a great analytics tool to allow you to look at how well one creative may be working over another, during periods of day parts throughout a campaign.