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Brennan Mack
Lead SEM Media Buyer at DFO Agency Y
Website Address: https://www.agencyy.com/


What services does your company provide?

Creative, Media Buying and Planning, SEO, Marketing Strategy, Search Engine Marketing / Pay Per Click

About DFO Agency Y:

Agency Y is one of the fastest growing ad agencies in the world. We specialize in Facebook Advertising, Native Ads, Conversion Rate Optimization and Digital Advertising consulting for SMB’s and Fortune 500 companies alike.


Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?

Agencies simply have more experience; there’s no getting around it. Compare the 50+ years combined media buying experience we have at Agency Y to any marketing director. You’re simply not going to find one single person with that level of experience.


What percent of your advertising service offerings does media buying make up?

100%


The Biggest change in marketing that I see coming in the next 5 years is?

Machine learning is already taking over huge facets of our lives. Many people aren’t even aware of how much it impacts them daily, and it’s only going to be more and more prominent in the future. The important thing to remember is that good machine learning requires not just a lot of data, but the RIGHT data. I can see a future where a significant portion of media buying will be ensuring that we’re “feeding the algorithms” properly, even more than we currently are.


How does your marketing strategy change from working with a local advertising client to a national advertising client?

One major difference is the culture of the area, whether that’s a city, a state, or a country. Agency Y manages a number of international clients, and we’ve seen other agencies try and fail at international marketing because they don’t realize how important it is to understand and connect with their target market, whether that’s local payment methods or regional slang.


How do you define success?

Success to me is goal-driven achievement. Without laying the proper foundations for success, how could you expect to succeed? Agency Y works closely with our client to understand their goals and set a plan in motion to succeed in achieving them.

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