Director at Marketing Activations Group
Website Address: www.marketingactivationsgroup.com
What services does your company provide?
Creative, Social Media, Other
About Marketing Activations Group:
MAG has been in business for over 15 years, providing experiential marketing services nationwide. We specialize in event marketing, sponsorship activation, consumer engagement tactics/strategy, and fabrication of mobile units.
How do you define success?
Three ways: by identifying key performance indicators (and meeting them); satisfying the needs of our clients; and staying profitable
What makes your company unique?
MAG’s ownership and director all came from the same (larger) agency, and we built a smaller yet more efficient business that listened to their clients and cut down on costs by providing the services rather than farming them out.
Who in the industry inspires you and why?
Sean Gleason, CEO of the Professional Bull Riders. When others said it couldn’t be done, he’s found a way. He has safely brought athletes and fans back inside arenas. He always finds a way to do the right thing.
What is a tip for success that you would provide someone in your same industry?
I always tell potential new-hires that this is the key to success: be honest, be positive, be early, and work hard. As my friend Dan Andersen of the Road To Indy, always says, “there are no problems, only solutions.”