Cole NeSmith – Executive Highlight

Cole NeSmith – Executive Highlight

Cole NeSmith
Founder and Chief Creative Officer at Memoir Agency
Website Address:

What services does your company provide?

Creative, Media Buying and Planning, Social Media, Public Relations, Marketing Strategy, Video, Photography

About Memoir Agency:

The Memoir Agency is committed to helping clients build lifelong relationships with their audience by making every place and moment meaningful. We create irresistible activations online and through in-person interactive installations that bring value to people’s lives.

How do you define success?

Helping our clients discover their true objectives and achieve them.

What makes your company unique?

We create interactive brand activations that people love to experience and love to share. We then create companion online campaigns to amplify the effectiveness of those in-person experiences. These unified strategies lead to exponential campaign effectiveness, reaching more people for less marketing spend.

Who in the industry inspires you and why?

I look to the immersive theater space to answer this question. Felix Barrett is the creator of Punchdrunk, the producers of Sleep No More, an immersive theater show in NYC. It is so compelling that it has had a sold out run for nearly a decade.

What is a tip for success that you would provide someone in your same industry?

The most effective campaigns bring value to the lives of the people they are meant to reach.

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