Darius McDougle – Executive Highlight

Darius McDougle
CEO/Founder at TDS Business Solutions
Website Address: tdsbusinesssolutions.com


What services does your company provide?

Creative, Media Buying and Planning, Social Media, SEO, Marketing Strategy, Search Engine Marketing / Pay Per Click, Other


About TDS Business Solutions:

Our effort through TDS Business Solutions is to build innovative marketing strategies, creative graphics, modern consulting concepts, accounting support, and much more. Through an array of programs and business packages on multiple operating systems, we provide today’s best and brightest online solutions for your organization.


When it comes to strategy, is it more about the story you tell or your CPM? How does this affect your KPIs either way?

Our strategy is wrapped around the goal of our client; whether to build a brand or generate leads/sales our vision is always a map with the client in mind.


How important is your content/creative to your programmatic efforts?

Absolutely important to our ability to grow our clients’ efforts.


Volume. What does this mean to you? Is Quality vs. Quantity still measurable in the digital space?

Most certainly. Again, certain clients are solely interested in quantity as they know they have a sales force to move more numbers versus having solid quality with smaller numbers. Volume to TDS Business Solutions means quantifiable numbers that are vast with an awesome quality score.


What does data-driven marketing mean to you?

Data-Driven marketing goes back to quality and quantity. Dialing in the marketing strategy that brings about quality leads that convert to sales for a client/business.


You’ve most likely “failed” on your commitment to a client. What did you do about it? Did it make your relationship stronger or break it? On the flip side of that, have you ever “fired” a client?

When client expectations are not met it usually has to do with the budget involved in the campaign. When we bend to help a client at a lower budget and the campaign “fails” in the client’s perspective, we work to give added incentives to make it right. We always look to keep strong relationships as your name is one of the most important things to have in business.

 

BluHorn Media Planning and Buying Software is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. BluHorn integrates with Nielson, Comscore, BluHorn Programmatic (powered by Centro), and QuickBooks; saving you time and money. While other tools on the market like MediaForce, GaleForce Digital, Advantage, Strata, and FreeWheel may require contracts, BluHorn remains a cost-effective solution with no contract requirements. Enjoy a 14-day risk-free trial of BluHorn Media Buying software today at BluHorn.com.

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