Eric Nelson – BluHorn Executive Profile

Eric Nelson
SVP, Media Director at 1974
Website Address: www.dicominc.com


What services does your company provide?

Media Buying and Planning, Social Media, Marketing Strategy, Search Engine Marketing / Pay Per Click, Other

About 1974:

DICOM is dedicated to data driven media strategy in all forms. Online, offline, and everything in between.


The Biggest change in marketing that I see coming in the next 5 years is?

A re-definition of scale. The ability to adapt creative message to the audience/customer a brand is trying to reach.


What percent of your advertising service offerings does media buying make up?

50%


What makes your company unique?

Our approach to data, transparency, and our level of service to our brand partners.


What was the biggest obstacle you had to overcome in your business?

Real attribution and balance of the digital media mix.

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