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Erik Olson
Founder & CEO at Array Digital
Website Address: https://thisisarray.com


What services does your company provide?

Creative, Social Media, Marketing Strategy, Search Engine Marketing / PPC

About Array Digital:

Array Digital is a digital marketing agency in Chesapeake, VA, which focuses 100% on digital – websites, online ads, SEO, and social media.


In the Next 5 years, the biggest change to marketing will be what?

Voice. And AI replacing much of what we pay a human to do in advertising.


What percent of your advertising service offerings does media buying make up?

0%


Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?

Internal folks are consumed with the day to day running of their companies, internal politics, and coordinating varying tasks with varying stakeholders. Hiring an agency means you’ll be assured that someone highly specialized is focusing on one or more areas, and often at an efficiency that can’t be rivaled with the burden of full time staff.

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