Ian Evenstar
CEO / Founder at UNINCORPORATED
Website Address: unincorporated.com
What services does your company provide?
Creative, Media Buying and Planning, SEO, Marketing Strategy, Video, Search Engine Marketing / Pay Per Click
About UNINCORPORATED:
We are a higher education agency committed to building awareness and growing enrollment for universities.
We partner with deans, senior administration, and faculty to grow student interest, design branded content, and launch new programs and courses.
When it comes to strategy, is it more about the story you tell or your CPM? How does this affect your KPIs either way?
Storytelling drives conversion. Headlines and punchy creative drive CPM.
How important is your content/creative to your programmatic efforts?
Extremely. Paramount.
Volume. What does this mean to you? Is Quality vs. Quantity still measurable in the digital space?
This is a key difference between advertising and marketing. Depends on the strategy.
What does Data Driven Marketing mean to you?
Having the right dashboard in place to see the most important data and make informed, strategic decisions.