Jack Paxton – Executive Highlight

Jack Paxton
Foundr at Top Growth Marketing
Website Address: topgrowthmarketing.com


What services does your company provide?

Media Buying and Planning, Marketing Strategy, Search Engine Marketing / Pay Per Click

About Top Growth Marketing:

We help companies scale with paid ads (Facebook and Google) and referral marketing.


Who in the industry inspires you and why?

My team keeps me motivated in the agency and our software products.

Also look up to people like Neil Patel, Noah Kagan, and other successful tech entrepreneurs.


What makes your company unique?

Spend over $150 million and work with some of the top eCom brands using unique referral and paid strategies.


If you were to restart your marketing agency, what are the 2 most important positions you would hire for and why?

Business development, you need customers to generate revenue. Then a strong project manager or media buyer who was great at building good relationships with clients.


How do you define success?

An increase in revenue volume and ROI


What is one tip that you would give a CEO when it comes to marketing?

You need to spend money to make money. The trade-off for growth is either money or time.


What are three of your favorite marketing software that you use and why?

Vyper.io, Klaviyo, Google suite


Finish the sentence – When it comes to marketing in 5 years……

We will be much more focused on voice and behavioral targeting instead of interest targeting.


 

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