Joe Sinkwitz
CEO at Intellifluence
Website Address: https://intellifluence.com
What services does your company provide?
Social Media, SEO, Marketing Strategy
About Intellifluence:
Intellifluence is the largest warm contact influencer marketing network.
How do you define success?
I primarily define success in terms of active users — the more I can help to reduce friction in the campaign process to result in completed transactions for both brands and influencers, the more likely they’ll keep logging in.
What percent of your advertising service offerings does media buying make up?
0%
What makes your company unique?
The reason warm contact is so important is it means each influencer shown by Intellifluence has actually signed up to work with us, which not only makes campaigns quicker and more seamless, but it is GDPR and CCPA compliant.
Who in the industry inspires you and why?
The industry is still very much the wild west. Friends like Lee Odden and Neal Schaffer come to mind though, as constant evangelists of the broader influencer community.
What is a tip for success that you would provide someone in your same industry?
Just keep going. This isn’t my first company, but the same advice that worked then still does — do the unsexy tasks that simply need to be done. Execute. Day after day.