Karen Amundson – BluHorn Executive Highlight

Karen Amundson
Founder & CEO at Apiary Digital
Website Address: ApiaryDigital.com


What services does your company provide?

Media Buying and Planning, Social Media, SEO, Marketing Strategy, Search Engine Marketing / Pay Per Click

About Apiary Digital:

A Collective of experienced independent marketing professionals.


Who in the industry inspires you and why?

The members of the Apiary Collective. They are delivering incredible, high performance work to clients while living their stories outside of work as parents, travelers, artists, entrepreneurs, etc.


What makes your company unique?

-Everyone who touches the client’s business is experienced in their craft; even the people behind the scenes.
-Unlike other options for engaging with freelancers, we curate and manage teams of professionals
-We are location-independent with a purpose that drives profit.


If you were to restart your marketing agency, what are the 2 most important positions you would hire for and why?

Every company needs different things and what works in one company doesn’t necessarily work in another. I would do two things the same as I’ve done with Apiary:
Start looking for great talent before I need it: Build relationships early and often.
Hire people who are better than me in every role all the time.


How do you define success?

ROI for Clients and overall Sustainability. Sustainability is defined as maximizing stakeholder value (clients, consultants, the industry at large and Apiary).


What is one tip that you would give a CEO when it comes to marketing?

Understand your customer’s perspective.


What are your three favorite marketing software that you use and why?

Not specifically marketing software, but critical to remote marketing company:
Salesforce, Google Drive, Loom – Essential to remote team success.


Finish the sentence – When it comes to marketing in 5 years……

The technology, tactics, tools, and channels will evolve. But at the end of the day, we’re still connecting with the right audience at the right time with the right messaging and helping our clients provide value to their customers.

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