Kim Kaupe – BluHorn Executive Profile

Kim Kaupe – BluHorn Executive Profile

Kim Kaupe
CEO & Founder at The Superfan Company
Website Address:

What services does your company provide?

Creative, Marketing Strategy

About The Superfan Company:

The Superfan Company (from the team that brought you ZinePak) is a collective of pop-culture enthusiasts creating powerful programs & products that engage superfans.

In eight years, our small-but-powerful team has helped over one hundred of the world’s top entertainers and brands reach millions of fans. We’ve worked with entertainment properties across all genres and ages, from Frozen to Orange Is The New Black, to help delight fans. Brands like American Express, Unilever, MillerCoors and Amazon have enlisted our services, too—as have World Series-winning baseball clubs and New York Times bestselling authors. Our music clients would make the most diverse cocktail party guest list ever: Katy Perry, KISS, Dolly Parton, A$AP Rocky, Justin Bieber and Paul McCartney…just to name a few. It’s safe to say that superfandoms exist across lots of verticals, and we have been privileged to work with partners of all stripes.

In the Next 5 years, the biggest change to marketing will be what?

Fan engagement. How do you engage with fans offline? Off-site? And what is your relationship like with them long term?

What percent of your advertising service offerings does media buying make up?


Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?

I take an Avengers approach to marketing. It’s better to assemble an amazing team of individuals and agencies who are best in their class than have a one-size-fits-all solution.

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