Kristi Piehl – BluHorn Executive Profile

Kristi Piehl – BluHorn Executive Profile

Kristi Piehl
Founder & CEO at Media Minefield
Website Address:

What services does your company provide?

Creative, Social Media, Public Relations

About Media Minefield:

Media Minefield is the only news-driven public relations firm with the ability to deliver and achieve guaranteed results. It has a 100% success rate, meaning every client receives press.

The Biggest change in marketing that I see coming in the next 5 years is?

Brands will have to get creative and take a hard look at the story they are telling both internally and externally. Messaging is an underrated and undervalued piece of a brand, person or product’s success. People are making buying decisions based on online presence. Owning your messaging online is a huge opportunity but one many are overlooking.

What percent of your advertising service offerings does media buying make up?


What makes your company unique?

With a team of former journalists, Media Minefield offers three unique service lines to help businesses and entrepreneurs control their message and reach their target audience. Newsability® is our process of creating content, coaching clients and securing earned media interviews. Positive Online Presence (POP)SM helps clients grow their personal brand to positively impact their bottom line. Our team of News Ninjas supports businesses before, during or after a crisis PR situation. Our all-encompassing services allow Media Minefield to set our clients apart from their competitors!

What was the biggest obstacle you had to overcome in your business?

Media Minefield is on a mission to innovate the PR industry. Through my experience as a TV news reporter, I saw how traditional PR was ineffective in securing valuable earned media. The biggest obstacle we’ve had to overcome is in showing how we’re not a typical PR agency. Our proven process, Newsability®, is the new era of PR. We’ve delivered more than 12,000 news appearances for Media Minefield clients since 2017.

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