LAURA COOPER
SVP People at Bluecore
Website Address: www.bluecore.com
What services does your company provide?
About Bluecore:
Laura is a visionary People leader whose expertise targets translating business goals into impactful Human Resources strategies that propel organizations forward. A Senior Professional in Human Resources (SPHR) and licensed attorney, Laura has over 18 years of diverse on point experience and a strong reputation for being a credible, trustworthy and business oriented advisor.
What excites you the most about your industry? What concerns you?
The incredible runway in the digital world right now is what excites me the most. What concerns me is what that means for us socially as a culture and community.
What is your greatest advice for women leaders in your field?
The fastest way to fail is to adopt the misbehaviors of the people around you. Face your career with principles and fortitude and you will always win.
What’s the biggest mistake you see women make in advertising, PR and media?
Mentioned above. adopting the misbehaviors of others, accommodating to their faults rather than fortifying your own strengths.
Is there something special you want to promote?
Yes, the strength of independent thinking in a cancel culture world