Founder of Full Herizon
Website Address: FullHerizon.com
About Full Herizon:
Full Herizon sells statement earrings to empower women to shine and thrive! Normalizing normal bodies and making media a more diverse place is at the heart of our company.
When it comes to strategy, is it more about the story you tell or your CPM? How does this affect your KPIs either way?
For us, the story goes a long way. Making the media a more inclusive place is something that has been needing to change for years. Empowering women to chase after their passion projects. Ideally, we want to become the hashtag women supporting women.
How important is your content/creative to your programmatic efforts?
Very Important, when it comes to marketing products it takes a lot to set yourself apart from your competitors. Thinking outside of the box is the new normal.
Volume. What does this mean to you? Is Quality vs. Quantity still measurable in the digital space?
Quality wins. Personally, I believe inconsistency to a certain degree can sometimes be key. When you do send that email or make that post the followers will know it’s full of quality information.
What does data-driven marketing mean to you?
Data always tells a story. Do your research and it is the best way to take calculated risks.
You’ve most likely “failed” on your commitment to a client. What did you do about it? Did it make your relationship stronger or break it? On the flip side of that, have you ever “fired” a client?
Being honest and upfront is always super important when building relationships. We are humans, mistakes are made and things are out of our control and people will understand that.
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