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Marty Agius

Marty Agius
Vice President at Semcasting, Inc.
Website Address: www.semcasting.com


About Semcasting, Inc.:

Semcasting owns proprietary patented technology to build customer audiences for digital targeting. We own and manage the national household database with over 140 million households and have supplemented it with over 700 data variables. we also collect over 2 billion mobile device signals every day which allows us to deliver a level of granularity in digital marketing never before achieved. We also have data on over 20 million business as well as a healthcare database used by many Pharma clients. All of this is done without the use of cookies and all of our data is first party.


Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?

We work with either, but it is important for the business to understand what makes our technology so different than traditional behavioral campaigns that are suffering today.


What percent of your advertising service offerings does media buying make up?

0%


The Biggest change in marketing that I see coming in the next 5 years is?

the internet will continue to evolve and data collection will come under greater scrutiny, but the consumer needs to be educated as to why it is so critical that marketers understand their hot buttons in order to serve them the right products at a reasonable cost


How does your marketing strategy change from working with a local advertising client to a national advertising client?

We can provide scale at a hyper local level as well as a national campaign, due to the fact we are not encumbered by lack of enough behavioral cookies or the cookie blocking started by the browsers and Apple’s ITP.


How do you define success?

We define success when we can help a client achieve their goals with our products where perhaps they had no solution previously.

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