Matthew Helton – Executive Highlight

Matthew Helton – Executive Highlight

Matthew Helton
CEO, CO-OWNER at Hilltop Nation
Website Address:

What services does your company provide?

Social Media, SEO, Marketing Strategy, Search Engine Marketing / Pay Per Click

About Hilltop Nation:

We help people start and scale their business through strategic marketing and sales strategies. We are great at contingent planning. So whether the market goes one way or another for you, there’s almost always a plan to go to, in order to maximize every stage of early business life.

How do you define success?

Being happy at what you do, but also being very good at what your passion is. Living on your terms

What makes your company unique?

Although we have our SOPs for strategy, we don’t believe in one size fits all approaches. Our model also allows for efficient outsourcing. And since my network is pretty big, even if I don’t know something (not claiming to be a know it all, but I do know alot), I can normally find some specializing in a needed area.

Who in the industry inspires you and why?

Gary V, Russel Brunson

Both provide realtime strategies to use that are priceless. Gary V is more media, Russell is more into creating cult followings and ROI on paid ad campaigns

What is a tip for success that you would provide someone in your same industry?

Think of your ideal customer first, down to the detail. Knowing exactly who you’re marketing to makes a world of a difference in how you present yourself to the marketplace.

Define your value ladder. Start from your highest value offer, then go backwards. Have a reoccurring feature to your business as well.

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