Maya Raj Andreadis
CEO at Andreadis Advertising
About Andreadis Advertising:
Andreadis Advertising was created in 2000 to include full-service production, broadcast media negotiation, placement, and post-analysis. Other expertise includes copy-writing services, campaign development and analysis, promotion and marketing services, brand/logo identification, multi-market planning, return on investment strategies, and or course, social media marketing for business.
My work has included strategic planning and buying for multi-market franchises and solely handling a major automotive account for eight years. I have created campaigns in excess of 2.5 million. I am also responsible for accounts payable, receivable, station trafficking, and post-analysis.
Who in the industry inspires you and why?
Mike Hayes, VP Hearst Media. He started as an intern in Argyle, Texas. He has always had corporate aspirations and led others along the way. He also developed a training program for salespeople.
What makes your company unique?
The ability to think on my feet and be flexible. Relationships with suppliers are also key to getting the right fit for the advertisers.
If you were to restart your marketing agency, what are the two most important positions you would hire for and why?
A salesperson to continually feed into the sales funnel and generate new business and a creative director to collaborate brand ideas with and execute strategies.
How do you define success?
Within a campaign, it is when the needle moves; increased traffic, more clicks, more calls – based on ROI criteria. For myself, when my clients are satisfied.
What is one tip that you would give a CEO when it comes to marketing?
Stay present. If they don’t see you, you won’t see them.
What are three of your favorite marketing software that you use and why?
Facebook groups, due to their innate ability to generate users who are engaged. BluHorn, due to its ease in executing plans. Marshall Marketing, due to its cross-tabbing abilities with media to get an inside look at consumers.
Finish the sentence – When it comes to marketing in 5 years…
Technology will change the field dramatically. All buys will be data-driven and less personal.
What is the importance of media planning?
Media planning is the top-level before media buying, where you figure out what the client’s needs and expectations are in the market and how to accomplish those goals. You figure out the marketing mix, what the return on investment should look like, and what criteria they’re going to use to judge a successful campaign.
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