CEO at Proofpoint Marketing
Website Address: Proofpoint Marketing
What services does your company provide?
About Proofpoint Marketing:
We are a B2B Digital Marketing Agency. We drive profitable growth for our clients by making their value proposition and differentiators come to life using inbound marketing strategies.
The Biggest change in marketing that I see coming in the next 5 years is?
The creation of digital experiences to mimic in-person interaction. We are seeing the evolution of AI, AR and VR technology that is going to soon allow for immersive digital experiences.
We already have AI assistants able to process and understand (sort of) natural language and the video game industry has been at the forefront of AR and VR technology for quite a while. These are all going to soon converge and be able to provide the types of immersive user experiences in both B2B and B2C settings that will change how we market and sell.
What percent of your advertising service offerings does media buying make up?
What makes your company unique?
We are business-minded. We really enjoy digging into and understanding various business models, company value propositions and culture to figure out the best way to grow not just the top line, but the bottom line as well. There are lots of agencies out there that are really good at a particular channel or tactic, which we are as well, but our value is derived from our ability to understand business at a higher level. Which is even more important because we are helping our clients sell into other businesses so we are often able to educate them on how their target ICP operates, what their real pain points are, etc.
What was the biggest obstacle you had to overcome in your business?
Getting out of the owner-operator role. We are still going through that transition, but finally have the makings of a solid team and process in place to do so.