Monique Idemudia
Ms at Dragon Digital Marketing LLC
Website Address: https://dragon-digital-marketing.com
What services does your company provide?
Creative, SEO, Marketing Strategy
About Dragon Digital Marketing LLC:
Dragon Digital Marketing is an inbound digital marketing agency dedicated to helping small businesses build an online presence and grow with great digital marketing.
When it comes to strategy, is it more about the story you tell or your CPM? How does this affect your KPIs either way?
I am a big believer in storytelling because it is such a fundamental form of human communication and resonates better with people. I think that by being human, personal, and authentic and telling a story, it will automatically result in a good CPM and also positively affect the KPIs.
How important is your content/creative to your programmatic efforts?
Content is the foundation of all efforts because it’s what everything revolves around.
Volume. What does this mean to you? Is Quality vs. Quantity still measurable in the digital space?
The greatest advantage of the digital space is the measurability aspect of it. There are a variety of metrics to track and analyze that give you insights about quality and quantity.
What does data-driven marketing mean to you?
It means that you no longer see marketing as a black box approach where you do something and then see the results but have no idea what happened in between and need to make decisions and tweak things out of your gut feeling or guesses. Marketing analytics and the marketing data it provides, allows us to make decisions that are backed up and reflected by the data and thus is much more effective and efficient in regard to time and costs, etc.
You’ve most likely “failed” on your commitment to a client. What did you do about it? Did it make your relationship stronger or break it? On the flip side of that, have you ever “fired” a client?
I am big on client education and set realistic expectations from the beginning. Competition and other factors play a role as well. What’s important is to look at the data and get the right implications from that. I’ve never had to fire a client yet. I think trust is very important.
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