President at Kōse
Website Address: kosedigital.com
What services does your company provide?
Media Buying and Planning, Social Media, Marketing Strategy, Video, Search Engine Marketing / Pay Per Click
We’re a Modern Media Agency. Within that world, our towering strength is in the data arena. We’re experts at using the rich insights from media tools and digital marketing platforms to build deep relationships between brands and their customers. Our job is to use quantitative and qualitative data to bring clarity to the complex mix of consumer behavior, trends, values, and motivations in order to seamlessly connect brands with their customers.
Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?
An internal marketing director is essential to an outside ad agencies success. We need that contact person running point and advocating/explaining our programs. They need us to stay on top of technology and make them aware of changes/upates to marketing technologies.
What percent of your advertising service offerings does media buying make up?
The Biggest change in marketing that I see coming in the next 5 years is?
I believe people will become more savvy about sharing their data.
How does your marketing strategy change from working with a local advertising client to a national advertising client?
The main challenge with local marketing is finding scalable solutions that are efficient to execute.
How do you define success?
Success is something we define as a team at the beginning of the project.