Founder. Creative Director. Disruptive Story Designer. at Hypnotic
Website Address: http://hypnoticdesign.com
What services does your company provide?
Creative, Social Media, Marketing Strategy
Hypnotic helps disruptive companies tell their stories of change.
From marketing strategy to campaigns, content, and conversion Hypnotic designs beliefs that move masses and position startups for their highest market potential.
Who in the industry inspires you and why?
Christopher Lochhead of Define Your Different.
The quality of his thinking has created some of the fastest growing startups in history.
What makes your company unique?
To engineer beliefs we use a strategic story design process called Jeet Kune Grow, the way of intercepting growth.
Part Brand Planning.
Part Category Design.
Part Entertainment Marketing.
Our process helps a business see its market opportunity and align the opportunity with the company’s purpose, difference, and product.
Many agencies do each part separately as a specialization. It can be prohibitively expensive, and often not done well.
Our approach is more fluid. The components add to each other, and it delivers a multiplier as a result.
If you were to restart your marketing agency, what are the 2 most important positions you would hire for and why?
A marketing strategist position to be filled by an interim CMO, and a lead writer to be filled by someone with a background in advertising and screenwriting.
The strategist gets the pain of customer and can build relationships.
A writer can find the best words to emotionally connect with a story.
How do you define success?
Category leadership for our clients.
What is one tip that you would give a CEO when it comes to marketing?
Lead with purpose.
We are in an age of giving service to people, not product solutions. The more you think about how your business can make someone’s life uniquely better, the more successful you will be creating new products and marketing them.
What are your three favorite marketing software that you use and why?
ClickFunnels. SharpSpring. And, SimilarWeb.
Through the democracy of data and the education offered, each company does an incredible job of elevating its customers as entrepreneurs.
Finish the sentence – When it comes to marketing in 5 years……
Businesses with little resources will be able to market themselves just as effectively as bigger companies do.