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Peter Kozodoy

Peter Kozodoy
CEO at Stradeso
Website Address: www.stradeso.com


What services does your company provide?

Creative

About Stradeso:

Stradeso™ is a subscription service that produces your content – in 3 days or less, for unbeatable low prices – by connecting your projects directly to talented creatives, without the hassle of finding, hiring and managing them.


In the Next 5 years, the biggest change to marketing will be what?

Content automation.


What percent of your advertising service offerings does media buying make up?

50%


Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?

Internal team members don’t always have the right incentives. Internal marketers constantly have to balance doing the right thing against keep their jobs, and usually, when it comes to marketing, those two choices are not the same. Whereas an agency has one goal: To provide results. And when they don’t, simply fire them. That’s much easier than struggling with an internal employee, and a good reminder that marketing is a transactional function by nature.

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