Ronda Wilson – Executive Highlight

Ronda Wilson – Executive Highlight

Ronda Wilson
Senior Media Buyer/Planner at Ronda Wilson
Website Address: www.linkedin.com/in/ronda-b-wilson


What services does your company provide?

Creative and Graphic Design, Media Buying and Planning, Marketing and Media Strategy


How do you define success?

Happy and returning clients, delivering beyond expectations, overcoming obstacles with grace, and always learning.


What makes your company unique?

Being a consultant or freelancer is a jack-of-all-trades marketing and advertising approach, operating on the philosophy that advertising, specifically media, is more than spots and dots. It’s the big picture.


Who in the industry inspires you and why?

The brainiac engineers and developers who harnessed the internet for advertising and continue to evolve the technology and applications.


What nonprofit do you have a heart for and how do you support it?

The Salvation Army


What does a media buyer do?

A media buyer takes the plan that a media planner has put together and breaks it apart and evaluates all the media outlets, negotiates prices, finds the best place to allocate spots or units, or whatever the messaging is going to be, and partners with the appropriate place to deliver that message. Then they hold them accountable, make sure everything is delivered reconciling, and all the good stuff.


 

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