Scott Gillum – BluHorn Executive Profile

Scott Gillum
Found & CEO at Carbon Design
Website Address: https://carbondesign.co


What services does your company provide?

Creative, Media Buying and Planning, Social Media, SEO, Marketing Strategy, Video, Search Engine Marketing / Pay Per Click

About Carbon Design:

Marketing services firm utilizing an unique ondemand service delivery model


Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?

Fresh thinking, faster delivery, expanded capabilities and resources


What percent of your advertising service offerings does media buying make up?

25%


The Biggest change in marketing that I see coming in the next 5 years is?

Delivering value to clients


How does your marketing strategy change from working with a local advertising client to a national advertising client?

It doesn’t, it align toward their objectives and goals


How do you define success?

Happy clients and employees

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