Scott Rabinowitz – BluHorn Executive Highlight

Scott Rabinowitz
Digital Media Buyer/Founder at Buoyancy Digital LLC
Website Address: Buoyancy Digital LLC


What services does your company provide?

Media Buying and Planning, Marketing Strategy, Search Engine Marketing / Pay Per Click

About Buoyancy Digital LLC:

Buoyancy Digital has spent more than $200m over 23 years managing media buys & online ad spend in keyword based SEM advertising (paid search), mobile, video and display ads, along with marketing compliance planning and digital media strategy for age restricted industries, including cannabis.


The Biggest change in marketing that I see coming in the next 5 years is?

A balancing of the many new modes of digital advertising against large scale social & economic changes that require max agility.


What percent of your advertising service offerings does media buying make up?

25%


What makes your company unique?

We take a holistic view of how many different ways a client can tap into targeted advertising, including diversification of ecommerce revenue models where possible.


What was the biggest obstacle you had to overcome in your business?

Understanding and acting upon the most efficient uses of human and automated tools, while still maintaining a white glove level of client support.

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