Marketing Professional at Jackwards LLC
Website Address: jackwards.com
What services does your company provide?
About Jackwards LLC:
JackWards designs and implements regional and nationwide marketing and social media programs, and serves as a publicity, content and promotions depot for interesting brands.
Who in the industry inspires you and why?
Ava Duvernay – filmmaker.
She began in the advertising industry and has been the queen of content as she worked to become the award-winning filmmaker she is today. She leveraged the knowledge from the ad industry and the publicity world, and used her creativity to propel her forward to where she is now. Knowing how to market the content she creates is wildly inspiring to me. I am also amazed by Joe Rogan and his podcast. He has created one of the most influential platforms and continues to grow in amazing ways, while having interesting conversation every day with folks from all walks of life. For me, they are two fine examples of people who understand the power of entertainment how to deliver great content.
What makes your company unique?
We immerse into the culture to influence the conversations and develop affinity for the brands we serve. We stay in tune to the rapidly changing tastes of people, to help clients find the correct entry point to connect to their tribe.
If you were to restart your marketing agency, what are the 2 most important positions you would hire for and why?
New Business Development
and Digital Content Producer
New business coming in and great content going out makes for a thriving firm and happy clients.
How do you define success?
Being a good partner to our clients, earning that trust and helping them activate and master the digital space is how we define success.
What are your three favorite marketing software that you use and why?
Canva – because the graphics and the ease of being creative is high.
OptInMonster – for being productive in the WordPress space and collecting the all important opt-in data.
Buffer- a great tool for listening to online chatter, and for scheduling and monitoring of social campaigns.