“Programmatic Champions” with Brittany Whitlock from Big Mood Digital

Brittany Whitlock
Owner at Big Mood Digital
Website Address: https://www.bigmooddigital.com

What is Big Mood Digital?

Big Mood Digital offers approachable digital marketing classes and consulting to multiply your ideal customer. I have a unique take on a digital marketing agency; it’s not your quintessential agency. I help you with digital marketing classes and consulting to really multiply your ideal customer through digital strategy and getting to know your customer.


Who inspires you and why?

Sean “Diddy” Combs – his energy and can’t stop, won’t stop mentality is inspiring. There is no job too small to conquer.


What platforms do you utilize?

Shopify, Squarespace, WordPress, Google Ads, Youtube Ads, Facebook Business Manager for Facebook and Instagram ads, Mailchimp, etc.


What kind of reporting do you provide your customers?

Customer behavior insight and website performance.


What are your company’s strengths?

The ability to create digestible digital marketing content to enhance your digital strategy while clearly identifying your ideal customer.


How do you measure results?

Google analytics, customer reviews, and comments (what are people saying about a brand)


How important is the creative to you in your strategy to your clients?

I tell my clients that it’s very important to be authentic. I want to show the authentic part of the brand; I want to show the passionate part of the brand. I think creative really speaks to that. Are you showing an authentic side of your brand or are you showing more of a stock image side of your brand that’s not as authentic? Humanizing your brand is so important and creative plays a huge role in that.


 

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