Owner at Omega Growth Strategies
Website Address: linkedin.com/in/josh-romero-54257a9a
What services does your company provide?
Creative, Media Buying and Planning, Social Media, SEO, Marketing Strategy, Video, Photography, Search Engine Marketing / Pay Per Click, Other
About Omega Growth Strategies:
Essentially, we are your wealth management team on the business side.
We take an investor’s approach to all things business and marketing – deeply analyzing market trends and performance data to optimize toward the highest return.
When it comes to strategy, is it more about the story you tell or your CPM? How does this affect your KPIs either way?
I couldn’t care less about CPM. I care about my client’s overall net income and ROI. The only KPIs I care about are tracked sales and net changes.
How important is your content/creative to your programmatic efforts?
Why even bother showing an ad unless the creative is great and going to represent your brand well.
What does volume mean to you? Is quality vs. quantity still measurable in the digital space?
Of course, it’s measurable. Once attribution is understood you can optimize any company/business toward growth. Sadly, many just cast a large net and believe that’s of value.
What does data-driven marketing mean to you?
What is the client’s end goal? Are we getting closer each month or hitting it? If not, why and how can it be optimized?
You’ve most likely “failed” on your commitment to a client. What did you do about it? Did it make your relationship stronger or break it? On the flip side of that, have you ever “fired” a client?
Honestly, I can’t think of a time I failed a client. The only thing that ever came up (early on) is explaining to a client an idea they wanted to push wouldn’t work, allowing them to strong-arm me into it, and then dealing with the aftermath of the inevitable failure.
Now, I just straight up say no or essentially make them sign off on the fact their idea will probably fail, so I can remind them constantly I had nothing to do with it.
I’ve tried to fire a client because the effort they needed was astronomical, and they were paying nowhere near enough. However, they offered to pay more, so what can I do?
Do you take differences in output and income into consideration with your digital spends?
Well, I mean you also have different things. If you have a brick and mortar, and you have people getting to your store some way or another, then impressions can impact. Now, I will say, because I do these trends, I look at data against revenue and against net income with every one of my clients, essentially in every market in the US and every industry in the US and internationally.
What usually impacts, really the only thing outside of actual conversions and leads, is new user count. So if I trend the data against your net income, and I see this other aspect is playing an effect like impressions, then great, I will push impressions if it means you’re going to get more brick and mortar sales. But it really depends. All I care about is the net income aspect. So I just always analyze what are the only things that trend with net income increases or trend with net income decreases, and I look at leveraging those variables every month.
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