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Tag: advertising agency

Is the “Price” of Excel Media Planning Worth It?

Is the “Price” of Excel Media Planning Worth It?

It happened again…you noticed that your client-approved Excel media budget has an error.  You inadvertently omitted a sub-total in the formula that calculates the grand total on your media plan spreadsheet.  This annual plan is ordered, and that calendar is short the totals from some high-priced, yet extremely valuable, media placements.  It is only after […]

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Customize Your View

At BluHorn®, we know that every buyer is different.  Each planner has their own ways of putting together buys and plans.  Each individual prefers different ways to view their data.  Each buyer has a priority order of different media efficiencies.  Changing a buyer’s habits and preferences is not a goal for BluHorn.  We want media […]

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Epic Battle: Media Strategy vs. Bad Creative

I came across this quote the other day and it made me think about the end goal of our job as media buyers. “Creativity without strategy is called art, creative with strategy is called advertising” – Prof. Jef L. Richards. In my opinion, “strategy” falls in the media buyer/planner‘s hands. We come up with the […]

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