Tag: Ask the Expert

Ask the Expert: How Do You Create a Content Marketing Strategy?

Ask the Expert: How Do You Create a Content Marketing Strategy?

 For any young company, marketing is vital to ensuring future success. However, marketing is more than a simple social media post every once in a while. Marketing means connecting with your potential customers, which requires a strong content marketing strategy. The process of designing a strong strategy requires patience and an attentive eye, which […]

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Ask the Expert: What Are Some Tips for Successful Marketing?

Ask the Expert: What Are Some Tips for Successful Marketing?

 Marketing is a general term for a complicated process. If you want to have any hope of succeeding as a business, marketing is incredibly important, however it can be difficult. Marketing is overwhelming and starting a successful marketing campaign can be daunting. That’s why we decided to turn to marketing experts in order to […]

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Ask The Expert: How Can Companies Personalize Their Content?

Ask The Expert: How Can Companies Personalize Their Content?

 We’ve discussed the importance of content personalization before, however it’s easier said than done! As people expect more and more individualized content, it can be difficult navigating the tricky relationship between personalization and connecting with your audience. However, personalization can bring great improvement to your company’s performance and interaction. On “Ask the Expert,” we […]

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Ask the Expert: How Important Are Streaming Platforms to Digital Marketing?

Ask the Expert: How Important Are Streaming Platforms to Digital Marketing?

 The beauty of digital marketing is that it can stretch across multiple platforms reaching countless amounts of potential customers. There are always new platforms rising up for companies to take advantage of, but one of the most elusive are the streaming platforms. More Americans than ever are cutting the cable cord and switching to […]

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Ask the Expert: Is Digital Marketing the Future for Marketing?

Ask the Expert: Is Digital Marketing the Future for Marketing?

 In recent years, marketing has changed in many interesting ways. One of these developments is the rise of digital marketing. As traditional marketing gets pushed to the backburner, digital marketing has taken over the front lines of marketing. As social media has grown and changed how companies connect with their audience, many are left […]

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Ask the Expert: What Are Some Tips for Personalizing Content?

Ask the Expert: What Are Some Tips for Personalizing Content?

 When creating content, it is important to keep your audience in mind. However, that’s easier said than done! Today, customers want to feel like they have a one-on-one relationship with companies. Gone are the days of generalized content; now it’s all about personalization. Every company is different, and it can be hard nailing down […]

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Ask the Expert: What Are the Best Social Media Platforms for Reaching Your Audience?

Ask the Expert: What Are the Best Social Media Platforms for Reaching Your Audience?

 It seems that a new social media platform appears everyday, and it can be hard to keep track. From Clubhouse to TikTok to Vero, there are new ways for people to connect which means more audiences for you to reach. However, there are some platforms that every company must have a presence on if […]

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Ask the Expert: Why Is It Important for Companies to Find Their Niche?

Ask the Expert: Why Is It Important for Companies to Find Their Niche?

 You’re a new business owner; you’ve hired the people, designed your logo, and finalized your product…but you aren’t seeing the numbers you expected. It might be time to ask yourself whether or not you know your company’s speciality, or niche. A niche is a specialized or focused area of a broader market that businesses […]

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Ask the Expert: What Is the Future of the Business Card?

Ask the Expert: What Is the Future of the Business Card?

 If you’ve watched American Psycho then you probably remember the famous business card scene. A ridiculous battle of egos but perfectly captures the importance of the business card. That is your first impression. Are you the type of person who uses Romalian or Garamond Classico font? However in the digital age, business cards have […]

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Ask the Expert: What are the Best Strategies for Maximizing Growth?

Ask the Expert: What are the Best Strategies for Maximizing Growth?

 As we come out on the other side of COVID-19 companies are now feeling pressure to make up for lost time. How can companies best maximize their growth? That is the question we asked our guests today on “Ask the Expert,” and the answers we received are invaluable.  David Finberg from Peaks Digital Marketing […]

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Ask the Expert: What Advice Do You Have For Graduates As They Enter the Workforce?

Ask the Expert: What Advice Do You Have For Graduates As They Enter the Workforce?

It’s spring semester, and students around the world are entering their final semester before graduating and being thrust into the “real world.” With COVID looming, these are uncertain times, but this week we interviewed seasoned experts in the field of marketing to make sure new graduates get the best advice for entering the workforce. From […]

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“Ask the Expert” Experiences During COVID-19

“Ask the Expert” Experiences During COVID-19

For businesses everywhere, COVID-19 has been stressful so this week, we talked to various business owners to get their thoughts and experiences during this difficult season. The resilience of the small business and feedback from loyal customers resulted in an unseen period for development. With all of the struggles COVID-19 has brought, it also has […]

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