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Tag: bluhorn

Getting to Know You – Part 3

In a continuing effort to show our users and potential users the family feel that BluHorn has, I’m stepping out from “behind the curtain” to offer the 3rd installment of our “Getting To Know You” series. I am Marie Boian-Meyer, and have been with BluHorn since the software was acquired and re-coded.  It’s been an […]

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Customize Your Vendor Orders

You’ve done it!  You’ve completed your buy and you’re ready to send!  It’s been a long process of building the buy, negotiating rates and massaging the weeks and counts to get everything just right.  You have even completed the (sometimes difficult) task of obtaining client approval. This means you are ready to send the order […]

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Customize Your View

At BluHorn®, we know that every buyer is different.  Each planner has their own ways of putting together buys and plans.  Each individual prefers different ways to view their data.  Each buyer has a priority order of different media efficiencies.  Changing a buyer’s habits and preferences is not a goal for BluHorn.  We want media […]

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Importing Avails is a Snap with BluHorn®

Time is money when it comes to the life of a media buyer.  The more you can input, the more you can buy! When entering radio and television buys into a media buying system, manual entry can be a major drain on time and efficiency.  Line by line entry is necessary at times, but not […]

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Getting To Know You – Part 2 – CEO

In the last installment of our Getting To Know You blog series, we mentioned that BluHorn® is a family. Our CEO, Mike White, keeps that ideal at the forefront of our company.  At BluHorn, we value having a personal relationship with all those that we work with. Mike often calls new clients personally to learn […]

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BluHorn® Advantage Makes You A Full Service Agency

As a BluHorn® customer, you immediately have access to our BluHorn Advantage program.  This clients-only program allows your agency to operate as a full service marketing firm, regardless of size.  One or two man shops now have the ability to offer and white label marketing services like graphic design, web design, public relations, social media […]

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Beyond the Billboard

What does outdoor advertising mean to you?  Did you immediately think of a 14×48 standard billboard along a busy highway?  You’re not alone.  Most people think of standard billboards because they have been around for over 100 years. That’s right! The first “billboard” was erected in 1889 at the Paris Exposition and later at the […]

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Don’t Cut the Cord on Television

In today’s world, the idea of traditional television viewing seems to be a thing of the past. With the major networks still in play, plus hundreds of cable networks and dozens of user-generated internet subscription content all adding in their own unique programming, must-see TV isn’t a label that is used anymore. It is now […]

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