At BluHorn®, we know that every buyer is different. Each planner has their own ways of putting together buys and plans. Each individual prefers different ways to view their data. Each buyer has a priority order of different media efficiencies. Changing a buyer’s habits and preferences is not a goal for BluHorn. We want media […]
Time is money when it comes to the life of a media buyer. The more you can input, the more you can buy!
When entering radio and television buys into a media buying system, manual entry can be a major drain on time and efficiency. Line by line entry is necessary at times, but not when […]